Data protection
Privacy policy of Dentalpoint AG, Bodenäckerstrasse 5, 8957 Spreitenbach, Switzerland and Dentalpoint Germany GmbH, Wallbrunnstraße 24, 79539 Lörrach, Germany (last updated: August 2021)
This privacy policy provides information about how Dentalpoint AG and Dentalpoint Germany GmbH (Dentalpoint / We / the Controller) processes personal information in accordance with the General Data Protection Regulation (GDPR).
Please take the time to read through the privacy policy in its entirety. If you have any questions or comments, please contact us at marketing(at)zeramex.com.
Name and contact information of the controller
This privacy policy covers how data is processed by
Dentalpoint AG
Bodenäckerstrasse 5
8957 Spreitenbach
Switzerland
Telephone: +41 44 388 36 36
Email: marketing(at)zeramex.com
represented by: Sergei Sirotka for the following
websites: www.zeramex.ch/shop
Contact information of the data protection officer:
The data protection officer of the controller can be reached at
Dentalpoint AG
FAO: Dr. Sergei Sirotka
Bodenäckerstrasse 5
8957 Spreitenbach
Email: marketing(at)zeramex.com
Purposes, legal basis
Accessing our websites
Log files
Whenever you access our services, the web browser on your device sends information to the server of our service. This information is stored temporarily in log files. The following information is stored for a time and then deleted automatically: The date and time that the service was requested, the IP address used by the device that requested the service, the referrer URL (i.e. the URL which you visited before accessing our service), the amount of data transferred, how long the service took to load, product and version information pertaining to the web browser that was used and the name of your access provider.
The legal basis for the processing of the IP address is Article 6(1)(f) of the GDPR. We have a legitimate interest in processing this data for the purposes of
• ensuring a smooth connection,
• ensuring that our services are convenient to use,
• analysing the security and stability of the system.
It is not possible to tie this information directly to your identity, and we make no attempt to do so.
Cookies, tracking social media plug-ins
We use cookies and similar technologies to make using our services a pleasant experience, make certain functions available to you and record statistics about how our services are used. A cookie is a small text file which your browser creates automatically and stores on your device (laptop, tablet, smartphone, etc.) whenever you visit and/or use our services. Cookies contain information related to the specific device used to visit and/or use our services. However, this information cannot be linked to your identity and/or identify you as a person. Most cookies are deleted at the end of the browser session. These are known as session cookies.
We use cookies and similar technologies on the basis of Article 6(1)(f) of the GDPR (legitimate interest in optimising our services and offerings). We use certain cookies and similar technologies solely on the basis of your consent (Article 6(1)(a) of the GDPR). We divide cookies and similar technologies into three categories based on the purpose they are used for:
Necessary cookies and technologies
These are required in order for our services to function. Examples include cookies or similar technologies which store your login details so that you stay logged in to our online store even if you go to a different site, or cookies which keep user-defined settings (language, etc.) across multiple settings. We also use cookies or similar technologies of this nature to make sure that our services can be used safely and as intended. The legal basis for the processing of these technologies is Article 6(1)(f) of the GDPR.
Analytics & functional cookies and technologies
These cookies allow us to provide additional functions and personalisation options. They can be stored by us or third parties whose services we use in our services. We also use these cookies to keep a record of how many visits we get and where visitors come from. We do this to assess and improve our services. These cookies help us to get a picture of the relative popularity of each page on our websites, as well as how visitors navigate our website. All of the information stored in these cookies are aggregated and anonymised. If you choose not to allow these cookies, we will have no way of knowing when you visit/use our services. The legal basis for the processing of these technologies is Article 6(1)(a) of the GDPR.
Insofar as we use your information on the basis of your consent, to grant your consent for us to use your personal information, click OK on the banner containing the following text when you visit our services: By clicking OK, you grant your consent for us to use cookies and other technologies to process your personal information. This may include sharing your personal information with third parties. Third parties also use cookies and other technologies to personalise and analyse functions.
Marketing
We or our partners may use cookies or similar technologies to show you relevant content and advertising on our website and the websites of third parties. This makes it possible to assemble a profile based on your interests. All of the browser and/or device information used for this purpose is anonymised and cannot be used to identify an individual. If you choose not to allow cookies or similar technologies of this nature, the content / advertising you see will be less relevant to your interests. The legal basis for the processing of these technologies is Article 6(1)(a) of the GDPR.
Insofar as we use your information on the basis of your consent, to grant your consent for us to use your personal information, click OK on the banner containing the following text when you visit our services:
By clicking OK, you grant your consent for us to use cookies and other technologies to process your personal information. This may include sharing your personal information with our marketing partners (third parties). Our partners also use cookies and other technologies to personalise and analyse advertising.
Establishing, implementing and/or terminating a contract
Processing of personal information for the purpose of concluding a contract
If you register for one of our services and/or conclude a further contract with us (e.g. if you buy a product from us), we will process the personal information required for the purpose of establishing, implementing and/or terminating a contract. This includes:
• Title
• First name, last name
• Invoice and delivery address
• Email address
• Invoice and payment information
• Date of birth
• Telephone number
• Shop settings
The legal basis for this is Article 6(1)(a) and (b) of the GDPR (i.e. you provide the information on the basis of the contractual relationship (e.g. managing the customer/user account, implementing a purchase contract) between you and us. Because we are legally obliged to send electronic order confirmations, we are required to process your email address if you make a purchase from our website (Article 6(1)(c) of the GDPR).
The information which we collect for the purpose of implementing the contract will be stored for the duration of the contract and until the end of any statutory or contractual guarantee period, unless the information is used for marketing purposes. After this period, we will retain the information related to the contract for the amount of time required under commercial and tax legislation. During this statutory retention period, your information will only be processed for the purpose of an audit carried out by the financial authorities.
We also need to process information in the following ways for the purpose of implementing a purchase contract:
we provide information about your delivery address to our logistics providers and shipping partners so that they can send your order to you. We may provide your email address and telephone number to our logistics providers and shipping partners to make sure that your goods are delivered in line with your wishes. These parties may contact you in advance to discuss the details of your delivery with you. Your information will be provided solely for this purpose and will not be used for other purposes after your purchase has been delivered.
Transfer of information to partner companies
Some products in our online shop are made by partner companies. This is true for the products of Zeramex Digital Solutions. In such cases we provide the information required to implement the contract (e.g. first name, last name, invoice and delivery address, email address, invoice and payment information, telephone number) to our partner companies.
Transfer of information to recipients outside of the country
We may also transfer your personal information to third parties (service providers) based outside of the country for the purpose of processing your information in accordance with this privacy policy. If the level of data protection in a particular country does not meet the Swiss or EU standard, the contracts we agree with our service providers that your personal information will be protected to the Swiss or EU standard at all times.
Processing of personal information for marketing purposes
Marketing by mail
We have a legitimate interest in using specific information for marketing purposes so that we can provide you with relevant offers. We process the following information for the purpose of provide marketing material by mail: First name, last name, postal address, date of birth.
We are also entitled to store additional personal information collected in line with statutory requirements for our own marketing purposes. We aim to provide you with marketing about products which are in line with your needs / requirements instead of pestering you with irrelevant advertising.
None of the data stored for this purpose will be transferred to third parties. Dentalpoint will also pseudonymise / anonymise your personal information for the purpose of using pseudonymised/anonymised data for its own marketing purposes and the marketing purposes of third parties (advertisers).
The pseudonymised/anonymised data can also be used to provide you with tailored online advertising. Advertising may also be provided through third party providers and/or agencies. The legal basis for the use of personal information for marketing purposes is Article 6(1)(f) of the GDPR.
Right to object
You are entitled to object to your personal information being used for the aforementioned marketing purposes at any time free of charge by contacting marketing(at)zeramex.com.
We will cease to process your personal information for marketing purposes as soon as you object. Please note that you may continue to receive marketing material for a short time after we receive notice of your objection. This is due to material being selected in advance. It is not an indication that we have not received notice that you no longer want your personal information to be used for marketing purposes.
Newsletter
You can register for our newsletter as part of our services. We use a double opt-in (DOI) procedure to make sure that we have the right email address for you. We will send you an email with a confirmation link to click on after you enter your email address and agree to receive our newsletter. Your email address will only be added to the distribution list for our newsletter when you click this link. The legal basis for the processing of this data is Article 6(1)(a) of the GDPR.
Right to withdraw consent
You can choose to no longer receive our newsletter at any time by sending an email to marketing(at)zeramex.com or using the unsubscribe option at the end of our newsletter.
Product recommendations by email
As an existing customer, we will email product recommendations to you by email on a regular basis. We will send these recommendations to you even if you have not subscribed to our newsletter. We will use the email address you provided when making your purchase to market our own goods and/or services which are similar to those which you have previously ordered. The legal basis for the processing of these technologies is Article 6(1)(f) of the GDPR.
Right to object
You can choose to no longer receive our product recommendations at any time free of charge by sending an email to marketing(at)zeramex.com or using the unsubscribe option at the end of our product recommendation emails.
Competitions
If your register for or take part in competitions arranged by Dentalpoint,
we will use the information you provide when you take part for the purpose of implementing the participation agreement, particularly for the purpose of notifying winners and advertising our offerings and/or the offerings of our competition partners. Detailed information will be provided in the terms and conditions for each competition. The legal bases for the processing of information for these purposes are Article 6(1)(a), Article 6(1)(b) and Article 6(1)(f) of the GDPR.
Website and optimisation of services
Google Analytics
In line with Article 6(1)(f) of the GDPR, we use Google Analytics, a web analysis service of Google Inc. ("Google") to monitor how visitors use our website and optimise our online services. Google Analytics uses "cookies", which are text files placed on your computer, to help analyse how you use the site. Google Analytics creates pseudonymised usage profiles and uses cookies. These cookies contain information about how visitors use this website, such as
• browser type/version,
• operating system used,
• the referrer URL (i.e. the site you visited before ours),
• host name of the accessing computer (IP address),
• time of the server request
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services to the website owner in connection with use of the website and Internet-related services. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data. If you configure your browser to reject cookies, you may not be able to use all of the features of this site in full. You can also prevent Google from collecting data generated by the cookie and relating to their use of the website (including their IP address) and from the processing of this data by Google, simply by downloading and installing the browser plug-in available under the following link: tools.google.com/dlpage/gaoptout?hl=de.
If you would prefer not to use a browser add-on, you can click on this Link to prevent the use of Google Analytics. This is a particularly useful option if you are using a mobile device. To change your cookie settings, click here This will put an opt-out cookie on your device which will prevent the collection of your personal information when you visit this website. The opt-out cookie only applies to the browser you are using and will only affect our website. If you have deleted your cookies in your browser, you will need to set the respective opt-out cookie again. For more information about how your personal information is protected when using Google Analytics, please refer to the Google Analytics website.
Online marketing
We use a wide range of information for marketing purposes on our website. We aim to ensure that you are only shown ads that are geared to your actual or perceived interests, and that you do not have to deal with ads that are of no interest to you. To achieve this, we use a variety of marketing methods (e.g. retargeting) and technologies from Dentalpoint and third parties. Some of these parties process information on our behalf and/or process information as controllers in their own regard. A processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller. Processors do not use the information for their own purposes. They only process information on behalf of the controller. This makes it possible to provide online marketing on our websites and the websites of our partners for users who have already expressed an interest in our shop and our products. Studies have shown that personalised and relevant marketing is more interesting for users than advertising of a more general nature.
Google Ads Remarketing
We use Google Ads Remarketing to promote our websites on third party websites and in the Google search rankings. Google Ads Remarketing is provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This service involves Google setting a cookie on your device which uses a pseudonymised cookie ID and the websites you visit to provide you with interest-based advertising.
Your information will not be processed for any other purpose unless you have permitted Google to link your browser history to your Google account and use information from your Google account to personalise the ads that you are shown online. If you have permitted Google to do so and you are logged in to your Google account while visiting our website, Google will use your information and Google Analytics data to create and define lists of target groups for remarketing across different devices. In order to create target groups, Google will temporarily link your personal information with Google Analytics data. Our use of Google Ads Remarketing may also result in personal information being sent to the servers of Google LLC in the USA.
You can permanently disable cookies for marketing purposes by downloading and installing the browser plug-in from the following link: https://www.google.com/settings/ads/onweb/.
For more details and data protection information related to marketing and Google, click here: https://www.google.com/policies/technologies/ads/.
If legally required, our processing of your personal information is based on your consent in accordance with Article 6(1)(a) of the GDPR. You may revoke your consent at any time.
Google Conversion Tracking
We also use conversion tracking as part of the Google AdWords service. Whenever you click an ad provided by Google, a conversion tracking cookie will be placed on your computer/device. These cookies expire after 30 days, contain no personal information and are not used for personal identification. The information obtained through the use of a conversion cookie is used to produce conversion statistics for AdWords customers who have chosen to use conversion tracking.
The legal basis for the processing of this data is Article 6(1)(a) of the GDPR.
If you configure your browser to reject cookies, you may not be able to use all of the features of our services in full. You can also disable interest-based ads when using Google and interest-based Google ads on the Google display network by going to www.google.de/settings/ads and clicking the “Off” button or deactivating ads at www.aboutads.info/choices/. For more information about these options and how Google protects your data, go to www.google.de/intl/de/policies/privacy/?fg=1.
Facebook Retargeting and Conversion
We use the Facebook Pixel provided by Facebook Ireland Limited (website custom audience pixel). This service causes information related to the use of this website (e.g. information about which articles are viewed) to be collected by Dentalpoint and Facebook Ireland Limited as joint controllers and transmitted to Facebook Ireland Limited. It is possible to link this information to you as an individual using additional information available to Facebook Ireland Limited, including information which is available due to you having an account on the social network Facebook. The information collected using the Facebook Pixel can be used to show you interest-based advertising in your Facebook account (retargeting). Information collected using the Facebook Pixel can also be aggregated by Facebook Ireland Limited and used by Facebook Ireland Limited for its own marketing purposes or the marketing purposes of third parties. Facebook Ireland Limited can use your behaviour on this website to identify your interests and use this information to advertise the products and services of third parties. Facebook Ireland Limited can also combine the information collected using the Facebook Pixel with other information about you which it has available from other websites and/or your use of the social network Facebook in order to create a personal profile. This profile can be used for marketing purposes. Facebook Ireland Limited is solely responsible for the long-term storage and further processing of the tracking data collected using the website custom audience pixel on this website.
We have activated the advanced matching feature of the Facebook Pixel function. This feature allows us to send your hashed email address, name, gender, place of residence, post code, date of birth and telephone number as additional information to Facebook if you have provided this information and given us your consent to do so. This feature makes it easier for us to tailor Facebook marketing campaigns to people who are interested in our services or products.
The legal basis for the processing of this data is Article 6(1)(a) of the GDPR.
For more information about how Facebook Ireland Limited protects your data, please refer to
https://www.facebook.com/policy.php. This page also provides a way to contact Facebook Ireland Limited and assert your rights as a data subject (e.g. right to erasure).
Social media plug-ins
We use social media buttons from the companies listed below on our website. Each button uses the logo of the relevant company.
• Facebook Inc. (1601 S. California Ave ‐ Palo Alto ‐ CA 94304 ‐ USA)
• LinkedIn Ireland Unlimited Company (Wilton Place ‐ Dublin 2 – Ireland)
• Vimeo Inc. (555 West 18th Street ‐ New York ‐ New York 10011 ‐ USA)
• Youtube Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA)
Our website uses function and content provided by the LinkedIn service, provided by LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland. These include content such as images, videos, text and buttons which users can publish. Users can follow the authors of this content and our articles. If a user of our website is a member of the LinkedIn platform, LinkedIn can see which content and functions you have accessed and link this information to your user profile. LinkedIn privacy policy: https://www.linkedin.com/legal/privacy‐policy. LinkedIn is a Privacy Shield participant. This means that it is obliged to comply with European data protection requirements (https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active). Privacy policy: https://www.linkedin.com/legal/privacy‐policy, Opt‐Out: https://www.linkedin.com/psettings/guest‐controls/retargeting‐opt‐out.
Vimeo
We use functions and content provided by Vimeo on our website. Vimeo is provided by Vimeo Inc., 555 West 18th Street New York, New York 10011, USA. This includes content such as images, videos, text and buttons which users can publish. Users can follow the authors of this content and our articles. If a user of our website is a member of the Vimeo platform, Instagram can see which content and functions you have accessed and link this information to your user profile. Vimeo privacy policy: https://vimeo.com/privacy.
YouTube
We use functions and content provided by YouTube on our website. YouTube is provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA This includes content such as images, videos, text and buttons which users can publish. Users can follow the authors of this content and our articles. If a user of our website is a member of the YouTube platform, YouTube can see which content and functions you have accessed and link this information to your user profile. Google Privacy Policy: https://policies.google.com/privacy?hl=de&gl=de.
Facebook Pixel, Custom Audiences and Facebook Conversion
We use the Facebook Pixel on the basis of our legitimate interests in the analysis, optimisation and financially viable operation of our website and for these purposes. The Facebook Pixel is provided by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA or Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (for visitors based in the USA).
Facebook is a Privacy Shield participant. This means that it is obliged to comply with European data protection requirements (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
Facebook can use the Facebook Profile to identify the visitors to our website as a target group for Facebook ads. We use the Facebook Pixel in a manner which ensures that Facebook ads on our website are only shown to Facebook users who have shown an interest in our online offerings or have certain characteristics (e.g. interest in specific topics or products based on their web browsing history) which we have transmitted to Facebook (so-called “custom audiences”). We also use the Facebook Pixel to ensure that our Facebook ads meet the potential interests of users instead of being disruptive. We can also use the Facebook Pixel to statistically analyse Facebook ads for market research purposes by checking if users were sent to our website after clicking a Facebook ad (so-called "conversion").
Facebook processes data in line with the Facebook Privacy Policy. General information about how Facebook ads are displayed is provided in the Facebook Privacy Policy. Specific information and details about the Facebook Pixel and how it works are provided on Facebook’s help pages: https://www.facebook.com/business/help/651294705016616.
You can object to your personal information being collected by the Facebook Pixel and used to show you Facebook ads. To select which types of ads are displayed on Facebook, you can go to the page set up by Facebook and follow the instructions there about usage-based advertising settings: https://www.facebook.com/settings?tab=ads. Your settings will apply across all of your devices.
You can object to the use of cookies used for analysis and advertising on the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) the US website (http://www.aboutads.info/choices) and the European website (http://www.youronlinechoices.com/uk/your‐ad‐choices/)
Customer account / user account
You are not obliged to create a customer account. If you create a customer account, the information collected will be processed on the basis of Article 6(1)(b) of the GDPR). Once you set up a customer account, you will not need to enter your information again. You can also see the information we have stored about you in your customer account at any time.
In order to set up a customer account, you need to select a password. You will use this password and your email address to access your customer account. Please keep your personal login details confidential and make sure that they cannot be accessed by unauthorised third parties. Please note that you will remain logged in to our website when you navigate away from it unless you log out.
You can arrange for your customer account to be deleted at any time by emailing marketing(at)zeramex.com. Please note that this will not cause all of the information in your customer account to be deleted immediately if you have placed an order with us. Your information will be deleted automatically at the end of the relevant statutory retention periods. The legal bases for this continued processing are Article 6(1)(c) of the GDPR and Article (6)(f) of the GDPR.
Contacting us
You can contact us by email, telephone or post. If you get in touch with us, we will use the personal information that you provide solely for the purpose of contacting you and responding to your query.
The legal bases for the processing of information for these purposes are Article 6(1)(a), Article 6(1)(b), Article 6(1)(c) and Article 6(1)(f) of the GDPR.
Payments
Please refer to the General Terms and Conditions.
Retention Period and Deletion
We only store personal information for the amount of time required in order to use the aforementioned tracking and analysis services and the additional processing in accordance with our legitimate interests. We store contract information for a longer period in line with statutory retention requirements. We are required to retain certain personal information in line with accounting requirements and tax legislation.
We are obliged to retain business communication, contracts and booking documents for up to 10 years. This information will be made unavailable until it is no longer required in order to provide services for you. After this point, it can only be used for invoicing and tax purposes.
Recipients outside of the EU
We do not share information with recipients based outside of the European Union or European Economic Area, other than as part of the processing arrangements outlined above. These arrangements involve information being transferred to the servers of the tracking and targeting technology providers which we use.
These servers are located in the USA. The information is transferred on the basis of standard contractual clauses prepared by the EU Commission.
Limitation of liability
Great care has been taken with the content of this website. However, the provider cannot guarantee that the content is complete, accurate and up to date. Visitors use this website at their own risk. Articles are the opinion of the author and do not always reflect the opinion of the provider. Using this website does not give rise to a contractual relationship between the user and the provider. This website may contain links to the websites of third parties (external links). The operators of these websites are responsible for their content. Dentalpoint assumes no liability for damages arising directly or indirectly from the use of this website, with the exception of damages caused by an intentional act or gross negligence on the part of Dentalpoint.
Right to object
You have the right to object to the processing of your personal information in accordance with Article 21(1) of the GDPR, provided that there are grounds for doing so that arise from your particular situation.
This right to object applies to all processing mentioned in this privacy policy performed on the basis of Article 6(1)(f) of the GDPR. Other than your right to object to the processing of your information for marketing purposes, we are only obliged to implement a general objection under the GDPR if you provide us with a compelling reason for doing so (e.g. if there is a danger to your life or health).
b) Right to object to the processing of your data for direct marketing purposes
In certain circumstances, we process personal information for direct marketing purposes. You have the right to object at any time to processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing. If you object to processing for direct marketing purposes, your personal data will no longer be processed for such purposes. Objections of this kind are not subject to any formal requirements and should be sent to the address provided above or marketing(at)zeramex.com
Right of revocation
If you consent to us processing your personal information, you have the right to withdraw your consent at any time. Withdrawing your consent does not affect the lawfulness of any processing based on this consent before its withdrawal. Notice that you are withdrawing your consent is not subject to any formal requirements and should be sent to the address provided above or to: marketing(at)zeramex.com
Intellectual property
All of the intellectual property on this website is protected. This website does not provide a license to use the intellectual property of Dentalpoint to third parties.
Right to lodge a complaint with a supervisory authority
You have the right to complain to a supervisory authority at any point.
Dentalpoint may update this privacy policy at any time. Dentalpoint also reserves the right to change, restrict or remove the availability of the online shop at any time without prior notice at its own discretion.